Coupang Play expands simultaneous access to 4 people…heralding changes in the OTT market
Coupang Play has expanded the number of simultaneous users from 2 to 4. This is interpreted as a strategy for Coupang Play to strengthen its competitiveness in the OTT market.
Meaning of increasing the number of concurrent users
As the number of simultaneous users of Coupang Play has been expanded to 4, users can now enjoy Coupang Play’s content with family and friends. This is expected to contribute to increasing the convenience of consuming Coupang Play’s content. 쿠팡플레이 동시접속
In particular, it is expected to help attract family subscribers. Since family subscribers generally have high spending power on OTT services, it is expected to contribute to improving Coupang Play’s profitability.
Additionally, it has the potential to change the landscape of the OTT market. Most existing OTT services support simultaneous access for two people. As Coupang Play supports simultaneous access for 4 people, it has the opportunity to attract family subscribers.
Intensifying competition in the OTT market 윤과장의 소소한 일상 이야기
Coupang Play’s expansion of simultaneous connections is expected to accelerate the intensification of competition in the OTT market. Existing OTT services such as Netflix, Disney+, and Wave are also likely to expand the number of concurrent users to respond to the expansion of Coupang Play’s simultaneous connections.
This is expected to make competition in the OTT market more intense. Existing OTT services are already fiercely competing for original content. Coupang Play’s expansion of simultaneous access is expected to further ignite this competition.
Coupang Play subscriber expansion
The expansion of Coupang Play’s simultaneous connections is expected to have a positive effect on Coupang Play’s subscriber expansion. Coupang Play is provided free of charge to Coupang membership members, but if you cancel your Coupang membership, you must pay a usage fee. As the number of concurrent users increases, the attractiveness of signing up for Coupang Play is expected to increase.
Number of profiles
Coupang Play expanded the number of concurrent users to 4 and increased the number of profiles from 2 to 3. This is to allow each profile to manage individual viewing history and recommended content.
Outlook
Coupang Play’s expansion of simultaneous connections is evaluated as an important change that can change the landscape of the OTT market. Attention is being paid to whether Coupang Play will strengthen its competitiveness in the OTT market by expanding simultaneous connections and succeed in expanding subscribers.
Impact of Coupang Play’s simultaneous expansion on the OTT market
The expansion of Coupang Play’s simultaneous connections is expected to have the following effects.
Increased attraction of family-based subscribers: As the number of simultaneous users of Coupang Play expands to 4, the attraction of family-based subscribers is expected to increase. Since family subscribers generally have high spending power on OTT services, it is expected to contribute to improving Coupang Play’s profitability.
Intensifying competition in the OTT market: Coupang Play’s expansion of simultaneous connections is expected to accelerate the intensification of competition among existing OTT services. Existing OTT services such as Netflix, Disney+, and Wave are also likely to expand the number of concurrent users to respond to the expansion of Coupang Play’s simultaneous connections. This is expected to make competition in the OTT market more intense.
Change in OTT market landscape: Coupang Play’s expansion of simultaneous connections has the potential to change the landscape of the OTT market. If Coupang Play strengthens its competitiveness by expanding simultaneous connections and succeeds in expanding subscribers, the topography of the OTT market may change.
Industry response to Coupang Play’s expansion of simultaneous connections
There is a predominantly positive response from the industry regarding Coupang Play’s expansion of simultaneous connections. It is expected that Coupang Play’s expansion of simultaneous connections will make competition in the OTT market more intense and expand consumers’ choices.